Our Work
Company Overview
EUROIMMUN US is a subsidiary of EUROIMMUN (headquartered in Germany), a world leader in the field of Medical Diagnostics. The company first began with its innovative IFA BIOCHIP Mosaic technology and has added new technologies such as ELISA, Western & Immunoblot assays.
The Challenge
EUROIMMUN US presented to us their current website in a form that was very similar to their parent company EUROIMMUN. It was important for them that their redesigned website targeted specifically the US Market. We outlined areas of improvement which included design, content structure, SEO, data capture and overall user experience.
The biggest challenge for us was to fully understand EUROIMMUN product line. It was essential that time4design recognized all of the various definitions, as this was our key concept for successful content organization and design layout. Using our dynamic user experience process, we worked very closely with the team, not just located in United States, but also in Germany. Each product was broken down into product and technology classifications, improving user experience and optimization for search engine visibility.
The Result...
The overall result: an enhanced online presence with an improved content structure and a look and feel reflecting their industry in a contemporary design manner. The reactions from EUROIMMUN have been incredibly positive. We look forward to developing further functionality and branding for them in the future.
