Headquartered in Doylestown, PA, Alpha Center offer mediation services, provides families with legal, financial, and parenting guidance.
Our objectives were simple:
- Improve brand equity and online reach
- Improve overall site architecture and navigation to enable easier browsing and accessibility of information, resulting in better conversions
- Create a more user-friendly experience, clearly illustrating steps involved with improved navigation and filtering
- Implement a more search friendly and socially-focused blog to drive user engagement and value
- Develop case studies to improve trust and credibility, ultimately resulting in better conversion
- Implement a fully responsive website, using WordPress CMS for easy content management
- Provide ongoing content strategy, social media, SEO & analytics support.
The Alpha Center provides great support on behalf of their clients, in business for 25 years, a website redesign was now a great priority. They needed a fresh website that could showcase their range of services, engage their target audience, and create a significantly stronger user experience.
The focus for this project was a complete revamping of the existing site's structure and User Interface design to include new imagery, illustration, refreshed content and strategies. The goal was for the new site experience to strengthen their ongoing marketing initiatives including SEO, content marketing, and social media referral.