Lynn Builders designs and builds custom homes of unsurpassed quality throughout Bucks & Montgomery Counties, Pennsylvania. Now was the time to refocus their marketing strategy on becoming a more recognized builder regionally. After an extensive search locally, they chose time4design to reimagine their digital presence and improve conversion rates, visits, and engagement.
As a rapidly growing company Lynn Builders current website was at a stalemate, unable to showcase luxury models, lots or quick delivery homes to an impatient audience seeking custom single family homes. An unresponsive website design, meant many Lynn Builder visitors had trouble viewing the website on their device resulting in lost conversions.
Lynn Builders required a new digital platform that would allow its team to easily add in-depth information for each model or lot with a new custom content management system that would not push long term budgetary constraints over hiring a web developer, an issue their current website had.
Focused on a complete website overhaul, time4design's comprehensive strategy focused on uplifting design, an intuitive site structure, and an overall user-friendly experience that functioned easily on any tablet or mobile device.
Extensive research helped time4design understand what home buyers required during their home searches. Model and page designs were custom created to provide maximum engagement providing information in the lines of interactive maps, video drone footage, brochures and photo galleries.
Call-to-actions give visitors the opportunity to provide information allowing sale representatives to not only collect valuable background analytics, but follow up on requests though to potential sales.
Online visibility overall would be improved with each property or lot providing the option of custom SEO optimization and long term aggressive strategies.