National Forensic Consultants
Company Overview
National Forensic Consultants, Inc.® is a multi-disciplinary forensic investigation firm. They provide expert investigative services to the legal, insurance, product manufacturing, and construction industries.
The Challenge
It has been 8 years since an overall redesign and brand makeover. With competition increasing in the digital marketplace, NFC required a website that could showcase their range of services, engage their target audience, and create a significantly stronger user experience, resulting in improved conversions and further assignment form submissions.
Our objectives were clear:
- Complete brand makeover, introducing a solid industry presence, improving target audience experience.
- Improve overall site architecture and navigation, enabling easier browsing and accessibility of information, resulting in higher conversions.
- A user-friendly experience, clearly illustrating all services available.
- An aggressive organic SEO strategy, promoting each service area.
- WordPress CMS for adequate access to content management.
- Provide ongoing content strategy, social media, SEO & analytics support.
The Solution
A complete revamping of the existing site's structure and user interface design to include new imagery, illustration, refreshed content and strategies. This new site experience would help strengthen their digital marketing initiatives including SEO, content marketing, and social media referrals.
NFC brand was designed to simplicity and confidence with intentional elements to enhance business and resonate with their audience.
WordPress delivery has a custom enhanced administration, designed specifically for ease of use, allowing NFC to take full control of such elements as user profiles, and service landing pages, without requiring experience in the technology field common to a web designer.
