Raytech USA
Catalog Design and Print
Operating in the suburbs of Perkasie, Bucks County, PA (with their parent company in Switzerland) Raytech specializes in electronic measuring instruments and systems. This modern, 'forward thinking' company felt that Time4design was the ideal partner to help them achieve their vision of success. Raytech USA required a full package which included website redesign, tradeshow exhibition design, catalog design and logo enhancements.
A better performing website to meet high demands of key constituents. Therefore, the project began with some very simple goals and principles including:
Based on Raytech's market, their new website had to be responsive enabled and meet the high demands of a target audience that would be working on site locations, not just within office environments. It was imperative that product information should be easy to find, communicated effectively, and system application updates easily downloaded.
We approached site design using bolder, high-contrast colors with a simple adaptation that would not distract or confuse users. Brand recognition was important to our client, so we were careful not to overuse elements such as their logo and product material. User experience was also improved by creating a logical navigation structure, taking users through a thought process as they moved on from one item to the other.
We can proudly acknowledge that this was built by Time4design and invite you to see for yourself this stunning solution.
