SEO Case Study

SEO Construction and Real Estate

Sal Paone Builder

Sal Paone, an established builder based in Montgomery County, PA required a long term organic SEO strategy to improve their rankings in a very competitive real estate market.

SEO Strategy

Time4design performed an in-depth audit, searching for all areas of improvement. We determined that we could improve their presence by onsite changes and strengthening their link building campaign with solid content marketing practices.

SEO Solution

All pages lacked unique meta descriptions that related to page material. They were rewritten in combination with title tags enhancing with specific keywords. Strong call to actions were added to increase click through rates and most importantly internal links that correctly established other pages within the website. A number of keywords determined to be of valued importance to the company and current community's were integrated in unique re-written content. Back links were improved by posting regular blog articles, sharing on other 'established' networks/webpages, and increased postings to all social networks.

Other onsite changes included adjusting navigation, fixing broken links, increasing page speed, and sitemaps.

SEO Results

Overall online presence was improved in a matter of months, Sal Paone Builder online visibility has been nothing but positive success. Our targeted keywords in Google searches have been increased from page 5 to page 1 positions.

Bounce rates have been reduced as traffic decide to stay on the site and learn more of Sal Paone homes, instead of leaving the site immediately (a higher bouncerate)

Overall Visits




Bounce Rate


Conversion Rate


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