Strategy and research
To create effective communication strategies, it is essential to understand your target audience. This involves asking questions such as who your audience is, what they should experience when visiting your website for the first time, and what the primary goals and outcomes of a user visit are. Based on these questions, we developed a custom research plan to understand how Sasakawa exchanges, dialogues, analysis, publications, and networking activities are communicated.
We conducted a comprehensive content audit based on our knowledge and understanding of the user's needs and objectives. Interactive sitemaps and wireframes helped us ensure that the final design would provide a seamless user experience from start to finish.
Sasakwa's programming activities are categorized into four areas, each emphasizing thought-provoking engagement in specific places.