The Tea Can Company
SEO Challenge
The Tea Can Company provides superb specialty teas and herbal blends packaged with a message that promotes, creates or enhances a company's Identity. In order to increase awareness and promote growth, TTC required a SEO/SEM agency to maximize their digital marketing campaign. As a small business saturated in such a competitive market, it is difficult to compete with such superbrands as Twinings, Teavana, and Tao of Tea. How did we make it work?
SEO Strategy
Following our meetings with The Tea Can Company, we first familiarized ourselves with their tea brand, current website and existing social networks, seeking out all areas that could be improved upon.
Time4design strengthened organic keyword searchs in Google, Bing, and Yahoo by focusing on areas specific to their products, making sure that each keyword directly lead to corresponding product pages in addition to brand recognition using various social networks.
PPC Strategy
The primary goal was to maximize conversions to enhance their overall marketing strategies by providing better product promotion. Our SEM strategy combined comon keyword searches using Google AdWords along side a remarketing campaign focused on seasonal promotions (Summer, Spring, Autumn and Winter) with Special offers and incentives to encourage conversions. Our campaign targeted an audience through various 'established' networks so we were able to complete our strategy accurately.
Results
Results have been an overwhelming improvement since our start. Consumer engagement levels, conversions, referred websites visits and social media activity have all increased. Time4design provide monthly reports for The Tea Can Company company, ensuring that our strategy continues utilizing all methods accurately.