Making the move to mobile responsive designReading Time: 2 minutes
In this fast-paced digital society, the average client no longer has the time to ‘pinch and zoom’ to render content to a perfectly viewable size on a mobile device. The chances are that if clients encounter a poor viewing experience, they will simply close the window and move on to something a little easier. Is this happening to you?
Compatibility issues or outdated websites should now be considering a viewable experience that complements a full range of devices. With mobile technology/platforms growing at an incredible speed over desktops, the need for companies to optimize their website has never been so important. Research provided by pewinternet.org state that 64% of adults in the united states alone own a smartphone, with a higher percentage among those who are younger.
Focus on your customer’s user experience
Sales opportunities for customer engagement are crucial, encouraging audiences not to abandon their search. A cost-effective solution for any website is to adapt mobile responsive design. Responsive design structures a websites layout into a seamless viewing experience, and most likely will improve SEO. Although some websites may already have a separate standalone mobile website, it is much more of an efficient process for Google to crawl just one website and one single URL.
Google prefers responsive design
As of April 21, 2015, Google pushed out a new algorithm that factored into a websites rankings how friendly it was towards mobile devices. Such an algorithm would analyze how fast a page loads and other imperative mobile best practices. Once completing a performance review, should the outcome be a low percentage score, this would contribute to a websites overall page rank. At the moment tablets have not been part of this historic change, but it is highly likely as platforms develop, this too will be part of a new algorithm.
Based on an article from Google, difficulties with a mobile site have a 61% chance of a user leaving, in comparison to 67% more than likely completing a purchase, resulting into successful conversion. 74% of users say they are more likely to return to a mobile-friendly site.
Time for change
At the aggressive rate mobile search is moving, as a business customers should not be passing you by. The message is clear, your strategy should be too. Make sure your website is cutting edge and take on responsive design.