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Social Networking at a Glance

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Social Networking is now a very popular trend in the web world. It can be a scary prospect for small businesses who may have only relied on print advertising, however the benefits can be quite tremendous if handled correctly. Lets take a closer look at an example on how time4design can help you.

Lets start off with a product or service that you advertise in traditional media trends. You are a small business who has just started an online marketing campaign (website, online ads, emails). For many, potential clients/customers may use the likes of Google or Bing to name a few of the many Search Engines available to find their service. Unless of course you have been recommended by word of mouth (An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service ), you want to make sure that your service will rank fairly well in a search. Unless your new website has been correctly optimized for the web, you might have competitors service rank higher and a potential opportunity missed.

Lets go back to ‘word of mouth’ as generally this is a powerful way to spread your message in a small community. Online we refer to this as ‘Social Networking’, providing a collection of various ways for users to interact, such as chat, messaging, email, video, voice chat, file sharing, blogging, discussion or groups. Many online businesses today will have their profiles registered with the likes of LinkedIn, XING, Facebook, Twitter etc. A virtual discussion online with a connection, businesses are finding they get much higher qualified prospects without the cost of traditional methods. With traditional methods, their can be the feeling of being ‘sold to’ however social networking provides a mind set to build trust worthy relationships that are built upon over time without the hardship of cost.

Time4design will help you build an online profile and social presence. Your information will be exposed to potential customers who may search for your product or service improving your search engine ranking.

Social media and social networks are here to stay and will certainly grow overtime. It’s time to embrace and capitalize on these new technologies to grow our businesses, time4design will help you along the journey.