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How to stay competitive in your digital market. Time for a redesign?

Reading Time: 3 minutes

Successful companies evolve over the years and so should their websites. The average lifespan of a well-executed website generally will last from 4 to 6 years.

Although time unfortunately is not the only factor when deciding if a website redesign is required, a company should also be paying close attention to audience analytics, understanding if their target market is effectively engaged. It is also fairly common that potential clients will determine if a business is credible based on a websites design alone. Does your website make an impression in four seconds or less?

Complete Website Design Checklist

Each industry will hold different standards, consumer websites may need heavy design trends, while manufacturing, technical or similar may require a more focused effort on technology or digital marketing efforts. How does one determine now is the time to move forward? time4design have created a check list for you to download and answer.

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Did you answer ‘no’ to any of these questions? If so now is the time to seriously think about your overall website strategy and potentially maximize a greater ROI. The great thing is that you have already started the process and pinpointed weaknesses you feel are contributing to your online digital presence.

Based on this fact sheet start to draw objectives with your team, finalize and create an overall website redesign project scope that can be presented to a reputable website design company. Of course we would like to think that your first step will be with time4design!

Example case scenarios

Here are just a few examples we have encountered with clients who have considered website redesign services, they might sound all too familiar.

Example case scenario I

Problem: Although having a website redesign three years before, an established business of 75 years in the HVAC business had received little communication with new clients. The website looked good, and was appealing to most, yet lacked lead generation.

Solution: The company required a full strategy to strengthen digital marketing efforts. A combination of reviewing landing pages, organic SEO strategy, PPC campaigns, social media integration and newsletters.

Example case scenario II

Problem: A popular drinks company was making use of PPC campaign to better target their market, however lacked the amount of conversions expected. Bouncerate was high and customers were not following through with purchases.

Bouncerate - Google Analytics

Solution: Bouncerate indicates a percentage of those leaving your website, so it is useful to maintain a healthy status with constant monitoring. In this case the issue was related to landing pages for conversion targeting, remarketing efforts, keyword strength and broken links.

Example case scenario III

Problem: A company of eight years had started out strong in 2008 with positive results from their website, however competitors locally ‘appeared’ to be acquiring a stronger presence in 2015/16. Clients reported slow loading or broken pages, difficulty finding information, and visual issues with smart phones.

Solution: Aesthetics of a website plays a large role if a site has an outdated look. Most importantly in this case the website lacked strong user experience, pages were confusing visitors with a large amount of links and was missing helpful search tools. There was also a clear overuse of Flash technology, and the site was not designed to handle tablets or smart phones. If this is an all too familiar situation try Google’s new testing tool to see how mobile-friendly your website is.

Mobile-friendly test tool by Google

Example case scenario IV

Problem: A startup company required to have their design agency make all changes to their website, whether it was content, imagery or documents. Turnaround time was slow and did not meet expectations once complete.

Solution: The previous agency had offered a visually attractive website, offering sound performance and responsive design. However, this particular site was not built on a CMS platform preventing staff updating content when required. Having the authority to edit content is imperative in modern day web design without the constant use of an agency or IT contact.

Is it time for a website redesign?